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Brand identity and campaign publications
Located on a spectacular hillside setting in southern California, this independent boarding school’s unique horse
program and western ranch culture drove the sensibility of a branding and publication design program consisting
of materials to support both advancement and student recruitment efforts. A standardized Thacher wordmark,
distinctive typographic and illustrative details, and the use of tactile paper stocks create a cohesive visual
presentation that has resonated with both alums and prospective families alike.

Admission publication packet
A recently redesigned set of admission publications builds from our earlier work while enhancing the visual appeal
of the campus through the use of larger, more dramatically cropped photography. A “saddlebag” folder, complete
with debossed scroll work similar to that found on a saddle, houses the full publication suite consisting of fact sheet,
viewbook, academic overview brochure and application materials.

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