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Admissions catalog
Our recent work for Andover involved developing a completely new editorial and design direction for their full suite
of admission publications. The flagship “catalog” was recast as more of a true “viewbook” that took a highly visual
and experiential approach to conveying the wide-ranging and unique Andover experience. A series of sections
were developed, each framed around an overarching “What will you do?” theme. Visuals for each section vary from
dramatic campus photos and engaging student portraits, to a mini graphic novel and excerpts from the student
newspaper — all chosen to suggest the diversity of activities, opportunities and personalities to be found across
the Academy. A double binding format was used to enhance interactivity and “object-ness” of the publication.
A well-organized reference section comprised the second component of the publication.

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