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Campaign identity and publications
Identity and publications created to support Transcending Boundaries, a fundraising effort at the liberal
arts college located just outside Baltimore, Maryland. The centerpiece of the fundraising campaign
is an emphasis on a global curriculum and a new “athenaeum” — envisioned as a state-of-the-art
combination of student center and library. The visual identity and supporting publications merge traditional
elements with a more minimal and sleek overall feel, intended to acknowledge the college’s history and roots
while celebrating its bold move forward. A detail photograph of the unique stone pattern that appears on many
campus buildings was used on the inside panels of a pocket folder that holds a variety of campaign-related
materials and proposals.

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