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Admission publications and mobile micro-site
Working from recently-conducted market research, we created a set of admission publications that
emphasize the school’s strong academic offerings and distinctive culture of collaboration between
students and faculty. Centered around the “To Live is To Learn” theme, the core viewbook publication
presents the student experience through a sequence of expressive message points that capture
the experiential, hands-on focus of the school’s learning and community environment.

A series of supplemental brochures were created for distribution at school fairs and other events. Included are
5 Surprising Truths About Concord Academy, a brief overview of the school; Questions and Answers for
Boarding and Day Students; and Create/Compete, a flip-flop format introduction to both arts and athletics.

A single card entitled Original Thinking is also distributed at school fairs. A QR code connects
the reader to a mobile micro-site of the same title. The site contains an easily updateable news blog
chronicling an impressive and varied range of student projects and learning experiences.

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