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Admission publications
A new student recruitment publication program for this highly regarded boarding school in western Connecticut
is centered around an undersized viewbook that is packed with information, facts, imagery, and student and
faculty profiles, all presented in a lively, engaging and interactive style. A series of randomly placed “+1” pages
can be opened along a perforated edge to reveal unique “pluses” to be discovered as part of the Hotchkiss
experience. The program also consists of a fold-out preview piece that is distributed by admission staff at
school fairs and individual presentations at far flung locales. An enhanced digital version of the preview piece
was developed for the iPad as an optional method of distribution.

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