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Brand identity
Michael Penney has been an architectural photographer for many years, but his love for photographing
people led him to the recent decision to make portrait work his priority. We created a coordinated identity
program that reflected his insightful and penetrating approach. The identity was applied to Michael’s
website and stationery, and we also developed the format for an on-going series of postcards e-mailings.
The logotype was also applied to a beautifully crafted portfolio case by bookbinder Scott Mullenberg.

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