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Logo and brand identity
Depictions of the osprey, commonly sighted on 400-acre Chewonki Neck, have been a recurring symbol of this
environmental education organization for nearly 100 years. The new symbol, part of a comprehensive branding
initiative, is derived from a copper weather vane that sits atop one of the original campus structures. A system
of sub-set logos allows for a cohesive presentation of the eight core programs that comprise the organization,
ranging from boys and girls summer camps to wilderness, classroom and sustainability programs.

Semester School viewbook
Previously well-established as the Maine Coast Semester, this environmental education program for high school
students was rebranded as the Chewonki Semester School under the new branding initiative. A viewbook was
created to signal this change and support student recruitment efforts. In keeping with the program’s spirit and
mission, only FSC-certified and 100% post-consumer recycled paper stocks and soy-based inks were used in its
production. Handwritten typography and design elements suggest the hands-on, do-it-yourself spirit of the school.
During the publication’s first year in use, inquiries to the program more than doubled.

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