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Brand identity and website
B.Leaner. B.Meaner. B.Smarter B.Wilder. That about sums up this minimal, concept-driven identity and
promotional campaign that builds off the first initial and last name of Boston-based photographer Brian Wilder.
A promotional booklet and flash-based website feature photographs that were for the most part selected
from Brian’s existing portfolio, with a few created specifically to enhance playful and rhythmic juxtapositions
of wordplay and imagery.

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